Sunday, December 28, 2008

GOOD -- brought to you by Starbucks
A few months ago I noticed a new newspaper available at Starbucks. It is quite small, free and is distributed right where one waits for coffee (at least in Madison, CT). The idea for this came from the website. The paper takes advertising, covers one topic and helps disseminate useful information all while you wait for your double tall nonfat dry cappuccino. I remember reading years ago that the articles in People Magazine were short enough to be read during a visit to the restroom -- perhaps the Good sheet fills up the time while waiting for your coffee. More details here: