Tuesday, August 18, 2009

Content Nation Review

I just concluded John Blossom's Content Nation. It was a great read that taught me alot. As promised, here's the reveiw I posted on Amazon.com:

I have found Content Nation to be an informative read on several levels. I like how the author shared a variety of rules and guidelines including Seven Secrets of Social Media, Content Nation Marketing Rules, Content Nation Enterprise Rules etc. The benefit of these distillations is that they can help the practitioner evaluate their current and future social media strategies using these tools as guidelines. Moreover, each of these is illustrated by case studies and examples that help explain the concept. I learned about many new companies and brands as a result of reading Content Nation. I also found it useful that the author shared both the positive and negatives of this phenomenon and provided cautionary tales for people who might seek to deceive the marketplace. Blossom has created a very useful tome that puts scholarly rigor to a part of the publishing industry that is still considered the Wild, Wild West by some-- long live Content Nation!