In May 2015 Cannabiz Media was formed. As one of the co-founders, I've learned a lot about this fascinating industry. In order to share what I've learned I have compiled the following list of resources to help you learn about key companies, recruiters, associations, newsletters and financial institutions Newsletters/Blogs – This is a sampling, there are a lot out there.. General Cannacurio Highly Objective - excellent analysis and reporting. Weekly with content I don't find elsewhere. MJBiz Daily - https://mjbizdaily.com/ Cannabiswire – long form journalism - https://cannabiswire.com/newsletter/ Marijuana Moment -- https://www.marijuanamoment.net/category/newsletter/ GreenMarket Report – Debra Borchardt https://www.greenmarketreport.com/ Gangapreneur Cannalawblog - from law firm of Harris Bricken. Excellent overviews and insights on many cannabis and psychedelic topics via another blog Regional / International GrownIn - very strong regional reporting. They s
You Should Never Say "What Customers Need to Understand is..." I always cringe when product people utter the words “What customers need to understand is…”. To me it shows a fundamental misunderstanding of how to serve a market. I saw this sentiment reported in a recent New York Times article on the hearing aid market which explained that the pricing model is essentially a forced bundle where two thirds of the price was for service, including hearing evaluation, counseling and adjustments over the life of the product. This approach has put a pair of hearing aids at or about $5,000. The manufacturers believe, and perhaps rightly so, that diagnosing and treating hearing loss are too complex for consumers to do using consumer devices, without the aid of a professional and therefore justifies the forced bundle. However, in this age of self-service people will search out their own solutions. By assuming a status quo approach with forced bundles and captive customer