Monday, February 08, 2010

Paid Content on "the office"

I was catching up with some episodes that I had recorded and saw the entitled The Office Murder. Michael Scott, Regional Manager for Dunder Mifflin, hears some bad news about the company from his boss who cites an article in "The Journal" that talks about impending doom for the company.

Michael and the staff rush a nearby computer and look up the article, only to be stopped by a pay wall! Michael shrugs it off with an "oh well". One of his staffers pulls out a credit card so they can access this important story that gives them details on the impending bankruptcy.

As more news sites ponder the pay wall, pay ramp and pay ladder approaches -- these vignettes may play out in lots of offices. We will undoubtedly start to see more password sharing.