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Trading Print Dollars for Digital Dimes in the Paperless Cockpit There was a fascinating article in the New York Times entitled the Paperless Cockpit . It describes the trend of airlines and private pilots to trade off 40 pounds of paper for a 1.5 pound iPad. One interviewed pilot summed the benefit up succinctly: “ When you need to a make a decision in the cockpit, three to four minutes fumbling with paper is an eternity.” There were a couple of other noteworthy points that the information industry can relate to as pilots embrace the “electronic flight bag”: Form Factor – The small, easy to carry tablet affords many benefits to pilots. As all professional publishers know, the shift to electronic offerings has been going on for decades. The Information Industry Association, the predecessor to the SIIA was founded over forty years ago for pioneering digital publishers. Early electronic products focused on news and financial data. However, accountants, consultants and ...
New York Times Automotive UGC In a recent NY Times "Wheels" email, I clicked on a curious link entitled 2008 Collectible Car of the Year Contest (I must have missed it during the last six months of emails). I was brought to a user generated photo gallery where readers had submitted photos and descriptions of their cars for the community to vote upon. The winner, in case you were wondering, was The Marquis de Soto . The fact that users are submitting this kind of info to the web is not new. Rate My Space, which was constructed by SIIA Member Neighborhood America does this for living spaces, and I'm certain that Car & Driver, Road & Track, as well as Hemmings Motor News are doing this for cars. What impressed me was that the venerable NY Times was trying to build such a niche audience. I dont' know how successful this venture has been, but I'm sure that many readers of the NYT have the disposable income to buy collectible cars. By creating a way to draw us...