Monday, April 28, 2008

SIIA Executive FaceTime Interview with Y.S. Chi of Elsevier
Last week Hal Espo, President of Contextual Connections interviwed Y.S. about a variety of topics. One of the most interesting for me was on the future of print. Y.S. pointed out that they realize that print is no longer the staring point for al research and that they are having to adjust their products accordingly.

It's not a surprise if you stop to think about it but it points out the danger and short sightedness of the simple maxims like "Print is dead". Sure, some print is dead but it really depends on how well you segment your market. For Elsevier it may be an age based segmentation based on roles/positions that will help them determine when print will die or migrate.

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